Project Overview
Finding Trustworthy Health Content Shouldn’t Be This Hard.
Content creation is booming, but connecting with credible brands and experts remains a challenge. As a health tech company, we aim to reduce medical misinformation by building a platform where businesses collaborate to produce verified, reliable content. Our goal is to make accurate health information easily accessible to all.
Role : UX/UI Designer
Process : User research and synthesis, ideation, prototyping, interaction, usability testing
Tools : Figma, Maze.co, Illustrator
Problem
Marketers struggle to find high-quality publishers for guest posts, and publishers lack a streamlined way to monetize their platforms. Spammy submissions, inconsistent backlinking, and unclear SEO benefits make content placement inefficient.
Solution
We built a secure and efficient platform connecting bloggers, brands, and publishers. Through verified accounts, escrow payments, and SEO-optimized content placement, both parties benefit from a structured and trustworthy system.
Key Features
Verified Users
Escrow Payments
Search & Filters
Content exchange
How Did We Do It?
Understanding the Market to Build a Reliable Platform
Our research included a competitive analysis of both direct and indirect competitors, along with a feature audit. To maintain content quality and prevent misinformation, we focused solely on Medical and Health & Wellness categories.
Insights
User Persona
User Journeys
Considering Brands,Individuals and collaborators.
User Persona
Inferences & Features
Select Marketer or Publisher at the time of login
Dashboard for Marketers to send articles to Publishers
Advanced Search & Filter
Wallet Option
User Flows Reveal Gaps and Guide Development
Solution
Mapping user flows helped identify gaps missed in initial research and ensured clarity on how the product functions. This step also aligned the team, providing a clear direction for development.
Establishing the Brand Through the Landing Page
With user flows in place, we began designing, starting with the landing page to define brand colors, typography, and overall feel.
The final design answered key questions:
What is the product?
How Does It Work?
Who is it For?
Why Us?
How Does It Work?
Why Us
CTA
What We Offer
Prioritizing Publishers and Ensuring User Authenticity
The homepage directed users to the login page for both Marketers and Publishers, with a primary CTA for Publishers and a footer link for Marketers. Email verification was implemented to ensure valid users, reduce spam, and build a reliable database for marketing and communication. Signup data was carefully structured based on competitor analysis to gather essential user insights.
Seamless Workflow for Marketers and Publishers
After signing up and verifying their email, marketers browse relevant platforms using categories and tags. They select a domain, make a payment, and submit their post. The payment remains in escrow until the publisher approves the post and adds a backlink. Once approved, the payment is released, and the post is published. This ensures marketers gain audience reach while publishers receive content from verified sources.
Search for Publishers
>
Submit a Post & Make Payment
>
Publisher Approves &
Adds Backlink
>
Payment Done & Post Published
Usability Studies
Usability studies were conducted with 6 writers and content strategists by giving them tasks to see how easy the platform is to sign up and navigate.
Before
After
Users found breadcrumbs easier to go back and forth in the form that the sidebar navigation.
Publisher Sign Up Flow
Marketer Sign Up Flow
Clickable Prototype
Impact & Results
Improved Content Credibility
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Higher-quality guest posts, leading to better SEO.
Faster Guest Post Approvals​
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Reduced friction with an escrow-based payment model.
Increased Monetization for Publishers​
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More opportunities for passive income.
What Next?
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Separate trackers to analyse the traffic because of the posts via Reachello.
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Option for payments to be credited in the wallet for frequent users for quick placement of orders.
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Publisher portal can have a feature to order guest posts/sponsored posts. This way when the publisher is not getting any posts from advertiser, they can raise request for a post. A base cost can be fixed based on a number of parameters that needs to decided.
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ETA on how long it takes for websites to get approved .